BA (Hons) Fashion Buying and Brand Management
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Course overview
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Starts: Sep 2025
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Duration: 3 years
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Mode: Full time
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UCAS code: 560N
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Fees: UK: £9,250* (2024 entry) / INT: £17,000* (2024 entry)
*Fees subject to change for 2025/26 entry.
Set the trend.
Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market.
*Source: National Student Survey (NSS), 2020
Ideal for...
individuals with creativity, an eye for trends and business insight, interested in a challenging career in the fashion industry in buying, merchandising, trend forecasting or marketing.
Why study this fashion buying and brand management degree?
- Teachers are industry professionals who deliver a cutting-edge curriculum and welcome inspiring industry guest speakers as part of your teaching
- Uniquely skilled graduates with both creative flair and business acumen. You'll develop the mindset and skill-set needed to succeed in a competitive industry
- Benefit from outstanding industry connections and partnerships
- Access to covetable industry resources: Adobe software, WGSN, LS:N Global, Vogue Business, Edited and Business of Fashion
- Professional work-based learning opportunities and live industry briefs.
Student work
Making you industry-ready
This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and brand management.
We encourage your creative flair while also developing your business skills, including problem-solving, organisational, planning, presentation, promotional and management skills.
The course is forward-thinking and has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry. There are no sketchbooks or sewing required on this Fashion Buying and Brand Management course, here at Ravensbourne our assessment focusses on industry-style reporting so you're well prepared for your future career.
You will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.
You will be encouraged to use your creativity while also develop your business skills. This means you will build a real understanding of the different roles and networks available to you. At Ravensbourne University London, we’re all about making you truly industry-ready.
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I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. They also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry.”
Key study topics
Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into the likes of manufacturers, trade fairs, fabric suppliers and retail spaces.
Using the Adobe suite and online fashion resources, you will develop the creative and practical skills to enable you to plan a fashion range and/or a new store layout, promote a brand, generate a professional report, pitch an idea, and ultimately understand the global fashion market.
- Trend forecasting
- Consumer profiling and identification
- Fashion market research
- Fashion buying and product development
- Merchandising and visual merchandising
- Manufacturing and sustainability
- Fashion brand management and marketing
- Business planning.
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It was great to see such enthusiasm and drive from the students, get an insight of what they think of Boden and what our future looks like from their perspective. A thoroughly enjoyable and thought-provoking morning.”