Our corporate strategy

Who we are 

A specialist creative university, designed for industry.

Mission

To develop people, ideas and innovation, in collaboration with industry.

Vision

We will influence the world through creativity and technology in learning, research, and business.

We will inspire a highly diverse range of people, valuable to and valued by the world beyond university.

We will innovate as a resilient, agile and future-facing organisation, to extend our reach and relevance.