BA (Hons) Fashion Buying and Brand Management
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Currently reading: Course overview
Course overview
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Starts: Sep 2025
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Duration: 3 years
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Mode: Full time
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UCAS code: 560N
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Fees: UK: £9,535 (2025/26) / INT: £17,000 (2025/26)
Ideal for...individuals with creativity, an eye for trends and business insight, interested in a challenging career in the fashion industry in buying, merchandising, trend forecasting or marketing.
Set the trend.
Study for a degree in fashion buying and brand management and learn to forecast fashion trends, interpret consumer behaviour, appreciate the importance of sustainability and build an understanding of the current global fashion market.
*Source: National Student Survey (NSS), 2020
Final year overview
Here's an overview of the work Ravensbourne students have produced in their final year on the Fashion Buying and Brand Management degree.
Trend forecasting by year 1
Why study this fashion buying and brand management degree?
- Teachers are industry professionals who deliver a cutting-edge curriculum and welcome inspiring industry guest speakers as part of your teaching
- Uniquely skilled graduates with both creative flair and business acumen. You'll develop the mindset and skill-set needed to succeed in a competitive industry
- Benefit from outstanding industry connections and partnerships
- Access to covetable industry resources: Adobe software, WGSN, LS:N Global, Vogue Business, Edited and Business of Fashion
- Professional work-based learning opportunities and live industry briefs.
Student work
Work by Darcy Harding
Entitled: Ewe and Me
Work by Darcy Harding
Entitled: Ewe and Me
Work by Darcy Harding
Entitled: Ewe and Me
Work by Mae Ward
Entitled: Lohan trend
Work by Mae Ward
Entitled: Lohan trend
Work by Mae Ward
Entitled: Lohan range, Astrid and Miya accessories
Work by Kathy Turner
Entitled: Neco
Work by Kathy Turner
Entitled: Neco
Work by Mary Beccaro
Entitled: Olim Bay
Work by Mary Beccaro
Entitled: Olim Bay
Work by Mary Beccaro
Entitled: Olim Bay
Making you industry-ready
This three-year degree in the cultural capital of London can help you realise your dream career in fashion buying and brand management.
We encourage your creative flair while also developing your business skills, including problem-solving, organisational, planning, presentation, promotional and management skills.
The course is forward-thinking and has been designed to provide students with the mindset and skillset needed to succeed in a competitive industry. There are no sketchbooks or sewing required on this Fashion Buying and Brand Management course, here at Ravensbourne our assessment focusses on industry-style reporting so you're well prepared for your future career.
You will gain practical knowledge about the product development process, including fabric selection and testing, colour management, quality management and sustainability. CAD lessons will facilitate creative presentation while other CAD/CAM management tools will also help to prepare students for industry.
You will be encouraged to use your creativity while also develop your business skills. This means you will build a real understanding of the different roles and networks available to you. At Ravensbourne University London, we’re all about making you truly industry-ready.
quote
I was privileged to have worked with the students of the BA (Hons) Fashion Buying & Brand Management course. I was continually impressed by their professionalism and preparedness for a career in fashion. They also demonstrate an incredible awareness of the current shape of fashion retail and an insight into the future factors facing the industry.”
Key study topics
Your creative learning will be enhanced through a diverse range of guest speakers and industry-led projects, while external visits will provide behind-the-scenes insights into the likes of manufacturers, trade fairs, fabric suppliers and retail spaces.
Using the Adobe suite and online fashion resources, you will develop the creative and practical skills to enable you to plan a fashion range and/or a new store layout, promote a brand, generate a professional report, pitch an idea, and ultimately understand the global fashion market.
- Trend forecasting
- Consumer profiling and identification
- Fashion market research
- Fashion buying and product development
- Merchandising and visual merchandising
- Manufacturing and sustainability
- Fashion brand management and marketing
- Business planning.
quote 2
It was great to see such enthusiasm and drive from the students, get an insight of what they think of Boden and what our future looks like from their perspective. A thoroughly enjoyable and thought-provoking morning.”
Alumni stories
Chelsea Boyce
Putting her creative talents to the test, working as Creative Copywriter and Graphic Designer at creative agency Sophie Co, based in Sydney, Australia
Read my story
Facilities
Prototyping suite
Our rapid prototyping suite helps students to turn ideas into realistic proofs of concept with the use of state-of-the-art 2d and 3d printing and fabrication.
Students can run off a working 3d prototype in less than a day, laser cut a range of 2d and 3d printed materials or use the latest dye-sublimation fabric printers to add incredible patterns to fabric.
We also have one of the world’s first and best multi-material Polyjet printers to produce detailed and precise prototypes that have a final-product look and feel.
Training is provided on specialist equipment and our helpful and friendly staff are on hand to support you in turning your ideas into working prototypes.
Atelier
fashion atelier
Our spacious and well-equipped fashion atelier means that our fashion students learn traditional, technical and creative skills such as draping, pattern cutting and machine sewing. But not only that. They can also push creative limits by designing and printing their own materials using our industry-standard fabric printers.
Print shop at Ravensbourne University
Our Print Shop team will help you with all your printing needs. Whatever the size or material you want to work with, we can help. Bring your ideas up to scale with our large format printer and create printed designs for fabrics or textiles with our screen printing facilities.
Kit Store at Ravensbourne
As a digital student, you'll need access to equipment relevant to your course that will support your learning.
The Kit Store provides a wide range of equipment that students can borrow to complete their projects. Staff can also borrow equipment to deliver their practical sessions.
It houses a wide range of equipment from industry standard manufacturers, including cameras, audio, lighting, and more.
Staff at the Kit Store are trained in various relevant departments and are available to give advice on all the equipment within the store, to help you realise your project.
