BA (Hons) Advertising and Brand Design with Integrated Foundation Year

The Foundation year (or year 0) is a preparatory year as part of the four-year BA (Hons) Advertising and Brand Design course.

You will be introduced to the fundamentals of the course through a combination of learning and teaching methods such as: workshops, lectures, seminars, group exercises, self-directed study, as well as individual or group tutorials.

Modules may include*:

• Academic Development - Critical Thinking & Research 
• Academic Development - Writing and Communication 
• Introduction to Business Management 
• Developing Professional Skills 
• Marketing Fundamentals 
• Business Management Foundation Project.

*Subject to change.

This year's all about empowering you as an advertiser and brand strategist. It will focus on the development of core skills and will help you to understand key concepts and ideas related to advertising and branding.

You will examine the historical context of the discipline and explore creative principles through an investigation of industry-standard design processes. The year will end with the creation of a full strategic advertising campaign.

Modules may include*:

• Creative Principles 
• Key Concepts and Thinking Frameworks
• Process and Skills 1 
• Process and Skills 2
• Professional Life Practice - Developing Your Practice
• Professional Life Practice - Exploring Your Practice.

*Subject to change.

The second year will be more exploratory with increased self-directed activity. You will examine and challenge the conventions of the discipline and collaborate with other students in the Department of Design Practice.

You will choose from a selection of units designed to promote cross-disciplinary practice and examine emerging practice within our discipline, such as social media content creation, audience participation and interaction, and experience design.

Supported by Ravensbourne careers team, you'll also have the chance to secure a work-based learning opportunity within industry during your 2nd semester.

Previous partnerships and relationships for this course have included; Apple, Sky, Barclays, JKR, Moving Brands, Concept Kicks, Kin + Carta, the Wilderness Agency, Kairos Media etc.

Modules may include*:

• Digital Storytelling 1
• Digital Storytelling 2
• Process and Skills 3
• Professional Life Practice - Applying Your Practice
• Work-Based Learning.

*Subject to change.

Your final year is all about developing the skills to truly engage with your audience. You will personalise your practice, present ideas to the world and exchange ideas with industry professionals.

You will write a dissertation and, with the support of the tutors, create a series of self-directed projects. This is an opportunity to explore personal interests related to advertising and branding.

In preparation for graduation, you will also collaborate with an industry partner and prepare a portfolio and the materials required to present work professionally.

Modules may include*:

• Competition Briefs 
• Self-Directed Major Projects
• Professional Life Practice - Situating Your Practice
• Portfolio.

*Subject to change.

At Ravensbourne we accept a wide range of qualifications for entry onto our courses, whilst also considering the context in which they were achieved. For this course, we would usually require a GCSE Grade 4 or above in English in addition to any of the below;

• Two A Levels at grade CC or above
• BTEC Extended Diploma at grade MPP
• UAL Level 3 Extended Diploma
• T Level (pass or above)
• Access to Higher Education Diploma
• International Baccalaureate at grade 24 or above
• Other/Mixed qualifications equivalent to 64 UCAS Tariff points

At Ravensbourne we take a flexible approach to admissions, as we want you to know exactly what you need to achieve in your exams to guarantee a place on the course. We still think exams are important and look forward to hearing about your successes, but we place just as much importance on the work you will share with us as part of our interview and/or portfolio process.

Selection criteria:

You should ideally have a background in art, creative media or design. You are expected to submit a portfolio of work which demonstrates a range of skills and why you would be a good fit for the course.

We may also consider a combination of portfolio and academic qualifications and take into consideration progress made during studies and/or relevant work experience.

UK students

Simply select your chosen start date using the 'Apply now' dropdown at the top of this page, and you will be directed to the appropriate course page on the UCAS website. The UCAS code for this course is located in the course overview bar at the top of this page. 

The UCAS website will guide you through the simple application process. You can also apply through your school or college using the UCAS system.

Learn more: how to apply for an undergraduate degree course

The entry requirements for this course can be found in the relevant section above.

International students

International students can apply directly via our Online Applicant Portal. Please see bespoke advice for international students in the dedicated accordion item below. 

Admission onto this course is also subject to successful completion of an interview and portfolio (or showreel). 

If you wish to study our BA (Hons) Advertising and Brand Design degree course, we would like to see examples of your advertising, design, brand and/or marketing projects that you have produced during previous academic, professional or personal pursuits.

This page offers great tips for completing your portfolio/showreel and preparing for your interview. It also details our specific requirements. 

You can’t learn in a vacuum. At Ravensbourne University London, industry connection is ingrained into everything we do. We will equip you for success in the creative and digital industries, ensuring you are truly industry ready upon graduation. Our tutors are respected academics and practitioners with substantial experience and industry links.

You will be part of a diverse community of creatives, working collaboratively to explore new professional practices. Ravensbourne have strong industry links with a range of high-profile companies, including: Apple, Barclays, the BBC, European Space Agency, Marks & Spencer, Museum of London, the Royal Shakespeare Company, Samsung and many more.

When you graduate from our advertising degree, you could work in the following job roles within the creative industries:

• Creative Director
• Copywriter
• Digital Designer
• Brand Strategist
• Brand Communicator
• Creative Technologist
• Social Media Content Creator.

Find out more about our tuition fees and whether you qualify for financial support during your studies. 

Key links:

• Undergraduate fees and funding
• Paying your fees
• Scholarships, bursaries and other discounts

For information on study routes, visa requirements, studying in England,  language and entry requirements, application requirements and access to international agents, please visit our international section.

Quick links:

• How to apply
• Student route visa admissions
• International Education Agents
• Visas and immigration
• Student Route visa CAS deposit & fee refund
• International student FAQs

If you have any questions, we'd love to hear from you. 

Get in touch with a member of our admissions team:

T: +44 (0) 20 3040 3998

E: [email protected]

If you have specific queries about being an international student, contact [email protected]

For general information, call +44 (0) 20 3040 3500

You can also chat to our students

Find specialist information hubs for:

• Prospective students
• International students
• Students with a disability
• Parents and guardians