Dr Chris Jones DBA FHEA MBA MA BA

Dr Chris Jones is a senior lecturer at Ravensbourne University in Marketing Communications and Management. He currently teaches on the MBA program where he has led and created the Media Management module and is the module leader for Innovation and Enterprise.  

Before joining Ravensbourne, he held a Senior Lecturing role in Marketing Communications at another university based in West London. His research interests and specialism are marketing effectiveness, behavioural change, and the application of marketing best practices within BAME and minority-owned businesses. So interested was he in these areas that he completed his doctorate in this Field.

Prior to becoming an academic, Chris held several senior marketing positions in industry, the last being the head of marketing effectiveness for a UK-based global car hire brand. He considers himself to be a practitioner pedagogue. When the time allows, he engages with industry via his boutique Marketing Effectiveness Consultancy where he provides insights and strategic inputs to clients ranging from local authorities to small minoritised independent businesses via workshops, masterclasses, and knowledge exchange activities. He further engages with industry and the wider small and minoritised business communities through ongoing knowledge exchange activities with Lewisham and Lambeth council where he has collaborated with these local authorities to provide training and workshops to improve the commercial outcomes of their businesses through evidenced-based marketing approaches.  

His teaching approach uses components of all three approaches Pedagogy, Andragogy, & Heutagogy however his teaching philosophy is entirely social-constructivism. This is because he is of the view that this approach is ideal for business education because it is extremely student-centred, utilises collaborative group activities, encourages social interaction and it not only facilitates knowledge construction but it is also solution-driven which are key traits that business graduates are required to possess to be commercially viable and successful members of a dynamic 21st century society.  

Memberships.
Member of the Institute of Practitioners in Advertising.

Imminent Publications.

• Black Magic Marketing, Myth or Material? An examination of Marketing Effectiveness practices within the Afro-Caribbean Entrepreneurial Community in South London.
• Creative Capital, How SMEs and Minoritised businesses can utilise the power of creativity to compete successfully with larger and better-resourced competitors.
• What Communication Channels do Afro-Caribbean Entrepreneurs use, for how long, and does this impact their campaign’s performance?

Knowledge Exchange activities.

• Grant application writing workshop for SMEs in South London in partnership with Lewisham Council and Anchoredin.
• Marketing Masterclass for SMEs in Lambeth in partnership with Lambeth Council.