Concept and creative process
In 1993 BBC Children's Department in London commissioned the broadcast design team at BBC Resources at New Broadcasting House in Manchester to produce a new identity – including logo, onscreen design system and title sequence - for the reboot of the classic Children's TV programme ‘Why Don’t You . . ?’ The programme’s original title of ‘Why Don't You Just Switch Off Your Television Set & Go & Do Something Less Boring Instead?’ aimed at giving children lots of ideas, different games and fun activities. The programme was presented by children for children.
The client at BBC Children's was executive producer Richard Simpkins. BBC Resources designer Gregory Millar was supported by senior designer Mark Allen. The sequence was edited and post-produced on Quantel Harry at 4:2:2 in Manchester.