Concept and creative process
Opening titles for ‘Walking the Dog’, a series in which Cheryl Baker travels through Britain meeting children and becoming part of their gang for the day. The opening title sequence was a lively colourful animation of children and animals, the programme logo and little in-jokes, composited in a digital edit with green screen shots of real children, animals and the presenter. It ended on a close-up of the programme logo, designed as a dog tag.