Concept and creative process
Sting 1 for ‘Tracks’ Logo Title Background 2, element #3 of the complete on-screen identity for the countryside magazine programme ‘Country Tracks’. The ‘Tracks’ stings were designed to be used as interstitials between programme items as punctuation and were created by compositing the abstract sting motion background and the animated logo mattes to create the final effect. This multi-layered effect was used almost subliminally throughout the title sequence scenario as punctuation between different elements of the live action filming.