Concept and creative process
Titles for ‘Think Again’, presented by Johnny Ball, the first of a children’s series which took a sideways look at aspects of everyday life. The title sequence conveyed this range through graphic symbols and reproductions of familiar objects filmed on a rostrum camera and composited in a film optical over pixellated scans of Earth and thermo-imaging of the human head. The symbols led on to panning shots of the programme title lettering, composited over a NASA view of the Earth from space and a reprise of earlier scanned images. The letterforms of the logo were designed and constructed according to the Necker Cube principle, rendering their perception and interpretation ambiguous, by incorporating a from-above-perspective and a from-below-perspective in each of the letterforms. Through this optical illusion the logo cleverly encouraged children to ‘Think Again’ and to take another look.