Concept and creative process
Opening titles for an art series for children, with advice and tips on creative picture making, from Tony Hart and Kirsten O’Brien with animated contributions from Morph. For the titles, the logo and scenes from the original stop motion ‘SMart’ title sequence of 1994 were re-edited in a montage with studio shots of the presenters. Additional 3D elements and Morph himself joined in the fun and a new ‘SMart Hart’ end logo was created with the help of a CGI paintbrush, replacing the original eraser tipped pencil.