Concept and creative process
Opening titles for ‘The Money Programme’, the finance and business affairs series which ran from 1966 to 2010. Erika Kraftchenko designed a 3D CGI animated sequence of the decimal coinage, re-imagined as the cogs of the finance industry. The animation resolved into a still background for the programme logo and for the menu of the upcoming items in the week’s programme, easily changeable for each subsequent week.