Concept and creative process
Opening titles for a topical politics and current affairs programme presented by Kirsty Wark. The ‘Left, Right and Centre’ of UK politics was shown in the titles by the use of strong colour treatments and animated wipes between portraits of the leaders of the main parties. This resolved to an animated build-up of the final programme logo in a constructivist style of geometric shapes and angled typography. All of the material was filmed on a rostrum camera.