Concept and creative process
Opening titles for ‘The Human Element’, a series of true stories from the hidden world of science. Everol McKenzie depicted in detail with documents, chemical symbols, photographs and objects, some of the personalities that lay behind the stories revealed in the series. These ranged from Napoleon Bonaparte, allegedly poisoned by arsenic, to Lise Meitner who played a leading role in splitting the atom, and from a doping scandal surrounding the victorious British show jumping team, to scientist Carl Djerassi, the father of the Pill, fiction writer and founder of an artists’ colony in California. The designer skilfully brought elements together in a series of layered digital tableaux, transitioning from one to the next by means of specially created wipes.