Concept and creative process
Opening titles for a programme looking at how to solve problems and have fun doing it. If you run a home, look after children, are self-employed or running a business, you're a manager. The design solution was simple, effective and to the point. Using edited voice-over quotes visualised typographically against an out-of-focus background montage of people talking, the idea behind the programme’s title was brought intriguingly to life.