Concept and creative process
The 2002 rebranding of CBBC by Lambie-Nairn saw the appearance of the one-eyed green blob emblazoned with a purple 'C'. Designers worked with this character to develop fast moving, amusing stings, of which 'Get More on the CBBC Channel Now' is a typical example. The designers were responsible for creating the scenarios and worked with external animation houses to bring them to life.