Concept and creative process
Titles for a series that highlights British food as well as current trends, nostalgic classics and recipes from around the world. The filmed opening title panning sequence was drawn in an attractive modern graphic style with spot animated elements of kitchen work. A transition to a studio trail of the programme’s upcoming items was achieved via an animating blue screen patch incorporated into the graphic background. The exit from the menu and resumption of the graphic panning shot to the programme’s logo and transition back to the studio was achieved using the same blue screen technique.