Concept and creative process
A one-off documentary from 'The Camera & the Song' strand, featuring Grimms, nine liberated men sharing their views on women in songs and poems. The visuals play an equal part in telling the stories. The generic logo consisted of the hand-drawn artwork of the word 'The Camera' which was airbrushed with paint to give the effect of shiny 35mm film stock. The artwork of the 'The Camera’ had a clear cel overlay pegged over it. The logo was revealed by shooting it single frame in reverse. Black paint was used frame by frame to cover up the logo. As the logo was on a black background, the painting out was not visible. The words '& The Song' done in the style of a musical stave, were white on black and were double exposed onto the shot in-camera. The sequence was entirely shot on a film rostrum camera. The second section consisted of one continuous illustration in a sympathetic style to the main logo. The images featured the nine men with illustrations of the women around them. The images were hand-drawn on a white roller caption and airbrushed using inks. The lettering was photoset and cut out and pasted onto the artwork. The start of the programme was revealed through a matte run. Everything was shot on a film rostrum camera.
The logo was hand drawn by Freddie Shackell.
Illustrations - Steve Connelly.
Graphic Designer and Art Direction - Liz Friedman.