BBC2 Winter promotion - Ski Jump (1994)

Concept and creative process

‘Ski Jump’ was an ident produced for the 1994 Winter campaign for BBC2 presentation, which included ‘Bungee’, ‘Cliffhanger’, ‘Meccano’, ‘Op Art’, ‘Slinky’, ‘Greenhouse’, ‘Goal’ and ‘Magnet’. The campaign had no overall theme but many different ideas and each idea was produced using a different technique. ‘Ski Jump’ used the same set up as ‘Goal’, but re-dressed. The set was constructed full-size and the model '2' animated stop-frame supported by a rig which was removed in post-production.

Winner of a Design & Art Direction Black Pencil for Television Graphics/Brand Identity 1994.

Nominated for a BAFTA Craft Award for Television Graphics 1994.

Press articles