Concept and creative process
The ident 'Trekky' was created for the 1994 Spring/Summer campaign on BBC2 to preface programmes of a science or science fiction genre. Paying due homage to Star Trek, the "Beam me up Scottie" reference was achieved by using a motion control camera, combined with a beauty pass of the set, to create the illusion that the '2' was being teleported elsewhere in the Universe.
Press articles
'Around Resources' Graphic Design Dept Feature 1
'Around Resources' Graphic Design Dept Feature 2
'Around Resources' Graphic Design Dept Feature 3