Concept and creative process
The ident 'Trekky' was created for the 1994 Spring/Summer campaign on BBC2 to preface programmes of a science or science fiction genre. Paying due homage to Star Trek, the "Beam me up Scottie" reference was achieved by using a motion control camera, combined with a beauty pass of the set, to create the illusion that the '2' was being teleported elsewhere in the Universe.
Press articles
!['Around Resources' Graphic Design Dept Feature 1](/sites/default/files/styles/uncropped_tiny/public/2022-05/1994%20Aug%20%27Around%20Resources%27%20Graphic%20Design%20Department%20Feature%201.jpg?itok=cdH0AEO3)
'Around Resources' Graphic Design Dept Feature 1
!['Around Resources' Graphic Design Dept Feature 2](/sites/default/files/styles/uncropped_tiny/public/2022-05/1994%20Aug%20%27Around%20Resources%27%20Graphic%20Design%20Department%20Feature%202.jpg?itok=5JTw0ps9)
'Around Resources' Graphic Design Dept Feature 2
!['Around Resources' Graphic Design Dept Feature 3](/sites/default/files/styles/uncropped_tiny/public/2022-05/1994%20Aug%20%27Around%20Resources%27%20Graphic%20Design%20Department%20Feature%203.jpg?itok=9u9cXu1_)
'Around Resources' Graphic Design Dept Feature 3