BBC2 Spring campaign - Music Speaker R&B ident (1993)

Concept and creative process

‘Music Speaker' R&B was one of a series of idents on a musical theme, designed for the BBC2 1993 Spring promotional campaign. The beautifully crafted model was animated stop motion, in this Ident with a different camera set up and no explosive effects, just a gentle sashaying of the '2' out of shot to the final chords of the Rhythm and Blues guitar riff.