Concept and creative process
‘Jelly’ was created as part of a seasonal branding and promotion campaign on BBC One. ‘Jelly’ was a practical model, shot in-camera on a motion controlled 35mm snorkel lens camera rig. The special effects team created a jelly mold and a practical jelly in the shape of the ‘1’. The jelly was released from the mold and captured on-camera in real time. This version was the last of many attempts to get the Jelly ‘1’ to release cleanly from the mold.