BBC Three Cough and Sniff interstitial (2003)

Concept and creative process

The ‘Cough & Sniff' interstitial was part of the campaign to launch the new BBC Three channel on 9th February 2003. Produced by Lambie-Nairn and Aardman Animation, this wacky series of idents, stings and interstitials featuring the animated 'Blobs' won the Design & Art Direction Yellow Pencil Award for Outstanding Television Graphics/Brand Identity 2004.


Lambie-Nairn Creative Director - Gary Holt.


Design Director - Matt Penney.


Aardman Animation Director - Stefan Marjoram.