Concept and creative process
This is the version of 'Windows' which was one of the first idents to be shown at the launch of the new BBC One ‘Circles’ campaign in 2006. It remained on air until 2008. The ‘Circles’ campaign was the replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by the new BBC One Channel Controller Peter Fincham and marked in a way a return to the channel’s brand heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was a brief that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade. The ident ‘Windows’ was produced by Red Bee Media, directed by Matthias Hoene and filmed on location at the Millennium Village on the Greenwich Peninsula, London, coincidentally a mere stone's throw from the campus of Ravensbourne University London, now also the host institution of the BBC Motion Graphics Archive.