Concept and creative process
This Christmas campaign was inspired by the scale and magic of classic holiday movies. It brought together Santa and the BBC One branding - The Balloon. An actor in full costume, hair and make-up, was shot using green screen in a life-sized hot air balloon basket, with ropes and a flaming Christmas Pudding. The practical burner was also shot against green screen and composited in post-production with a 3D night sky, moon, snow and flame lighting effects.