Concept and creative process
The song ‘The 12 Days of Christmas’ was the theme for the 1997 BBC One Christmas campaign, and designers Sarah Dewis and Ahmet Ahmet devised scenarios for each individual sting. This is their version of ‘Ten Lords A-Leaping’. The performer was skilful on the space hopper and was filmed in costume against green screen in a large studio, with a beauty pass of the lit cyclorama and soft lighting effects. The master shot was replicated at different scales and composited with the background by Jon Hollis in post-production at Smoke and Mirrors.
Producer - Penny Verbe.
Directors - Sarah Dewis and Ahmet Ahmet.
Winners of a Broadcast Designers Association Award 1998.
The 12 Days of Christmas - Ten Lords A-Leaping storyboards
The 12 Days of Christmas - Ten Lords storyboard
The 12 Days of Xmas - Ten Lords pencil storyboard