Concept and creative process
Opening titles for the long-running weekly soap about life inside and outside of the hospital for a group of nurses at St Angela’s. The soap ran successfully from 1975 to 1983, becoming twice weekly in 1979. Its name derived from St Angela’s in Battersea in London. The sequence was designed to show the everyday life of a nurse in order to indicate the storyline and atmoshere of the drama to follow. Existing live action supplied by the programme makers was used in the sequence. This action was revealed through a narrow mask made up of the cross from the logo. These masks were shots as a series of artworks pegged onto a peg bar and shot on a film rostrum camera in single frame. The live action was inserted using a film optical process at a film laboratory.
Concept, Design and Art Direction - Liz Friedman.