Advertising and Brand Design students win New Blood awards

Winners hold their trophies and celebrate
placeholder

David Millett

Publication date:

Two sets of Ravensbourne BA (Hons) Advertising and Brand Design students have won industry-renowned 'pencils' at the 2024 D&AD New Blood awards.

The D&AD New Blood Awards is a global competition that recognises creative excellence in design and advertising. It attracts over 6,000 entries each year.

Entrants are judged by panels of leading industry members. This prestigious award is a solid platform to kick-start careers for aspiring young creatives.

This year, we are proud to celebrate two groups of winners:

  • Charlie Jones and Harriet Power, second-year BA (Hons) Advertising and Brand Design students
  • Ravinia Rose Ekwealor and Leleese Francis-Lewis, BA (Hons) Advertising and Brand Design graduates

The students answered briefs set by real companies to enter.

We are extremely proud of our students' achievements. D&AD New Blood is an inspiring competition for the next generation of creative talent interested in the creative industry working towards a fairer more sustainable future.”

—

Paula Williams , BA (Hons) Advertising and Brand Design course leader

Charlie and Harriet completed a brief for Airbnb. They proposed Airbnb Community, a service designed specifically with Gen Z in mind, who are digitally savvy and used to forming communities through social media.

Airbnb would be a platform that allows like-minded people to connect and meet up in local spaces based on their interests. It also allows communities and clubs to host events and meet ups.

Ravinia and Leleese won for their Nandos 'Commit to Flavour' campaign, which highlights Nando’s range of choices and flavours. It urges Gen Z customers to avoid other options by using social media to instil loyalty and excitement among its audience.

The awards were presented by D&AD President 2023/24, Jack Renwick.

 

You might also like