Concept and creative process
Opening titles for ‘Westminster at Work’, a series looking at the week in Parliament. Alan Jeapes filmed a series of graphically shot stills of the inner workings of the Big Ben clock and edited them to the soundtrack. He used a letterbox shape occupying half of the screen to contain the imagery and layered a percentage mix of the official description of the forty-third parliament, repeated in rows across the screen width, to occupy alternately the bottom or the top half of screen. On the final credit, for the programme title and the presenter, it took up the centre section over the final still. The sequence, made with simple visual elements – stills and typography - was rhythmically choreographed to the sounds of the clock mechanism and the tolling of the famous bell. An excellent example of how to create more from less.