Concept and creative process
Otto Preminger's 1955 Oscar nominated film 'The Man With the Golden Arm' was the first of many films for which Saul Bass designed the publicity and the opening titles. The jarring white on black animating lines he chose to symbolise the story of a heroin addict took the design world by storm and had an enormous influence on the burgeoning television graphic design of the time. In this sequence for a drama thriller series Bernard Lodge paid homage to the master, using a rostrum camera technique to visualise the text of the well-known rhyme from which the series took its title.