Sorry! (1981)

Titles for a comedy series starring Ronnie Corbett. The idea had to reflect the lead character who kept making mistakes and getting into trouble. My initial idea involved creating a model of a pinball machine with chrome balls animating around and hitting images of the character which then flipped round spinning. However, the budget didn't lend itself to this approach so an alternative solution had to be found. A stylised version of the original concept accepted by the producer was re-worked. One image of Ronnie Corbett was hand drawn and the typography was photo set. The artwork of the face and the text were photographed in a series of six perspectives to give the impression of the image flipping round. These images were then made into clear on black photographic Kodaliths for back lighting on a rostrum camera with coloured gels stripped into various areas. Multi-fade effects were created in-camera as were shafts of light, by multiple exposures on separate runs. The music was composed to the finished piece by a young composer who had won a commission to do the job in a competition. It was played in live in a studio in Lime Grove Studios, then enhanced afterwards.

Graphic Design and Art Direction - Liz Friedman  

Rostrum Camera - Colin Hancock

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