Concept and creative process
Titles for an ongoing series in which Dr Michael O'Donnell investigated food, drink and attitudes to age. The titles for this segment used primarily live action shots of the presenter himself, connected to objects suggesting sporting and other activities for the elderly. The investigative nature of the programmes was implied by a short 3D CGI sequence of a telescope at the beginning. All of the live action shots were specially shot in a studio and the sequence was edited and given an overall style by the addition of a hessian-like texture in post-production.