Concept and creative process
Opening titles for ‘The Money Programme’, a finance and business affairs series, offering the latest stories from the world of business and work, which ran from 1966 to 2010. The rollercoaster designed by Sandra Goddard (now Nicholson) was a visual metaphor for the unpredictability of the financial world. The 3D CGI animation was created in-house by James Adamson and was used in its entirety, or as here as interstitials between clips of the upcoming programme item on Britain’s rubbish mountain.