Concept and creative process
Titles for a series in which Fred Harris and Lesley Judd presented some of the best items from the recent series of 'Micro File'. The familiar ‘Micro Live’ logo was depicted in 3D CGI in close-up detail and intercut with live action of the real owl in flight, filmed in a studio. Even trained animals and birds are notoriously poor at taking direction, so there is always an element of luck and a large number of takes involved to cover a sequence convincingly. The task was made slightly simpler by being able to position and key the final landing of the owl over the 3D logo in post-production, so that it landed perfectly at the right moment for the word ‘Live’ to animate on in a neon glow effect.