Concept and creative process
The documentary series ‘It Doesn't Have to Hurt' was aimed at getting people out of their armchairs and moving, the most basic way being by walking. I devised a walking man symbol who featured as a small icon throughout over footage of other exercises e.g. swimming, running, dancing etc., demonstrating the concept of 'health through activity'. The production provided a variety of footage of everyday activities. To unify it I made it all black and white and then enlivened it by the addition of colourful movement arrows, graphic symbols, marks and typographic instructions, and composited the whole sequence in a digital edit suite.