Concept and creative process
The initial concepts were based on a global city build from financial statistics and bar charts with images of workers from financial, business & manufacturing industries etc superimposed. We then produced styleframes based on that and presented it to stakeholders.
The main design challenges were transitioning between the close up shots and then changing scale to see the whole globe as seamlessly as possible. Also getting people to agree on which images could represent business from all over the world which had a lot of discussion!
Production: After Effects, Cinema 4D.