Concept and creative process
For the 2014 '50 Years of BBC2' celebration stings, various well known incarnations of the iconic 1990s logo were featured, including the Fluffy 2 giving a karaoke rendition of Gloria Gaynor's 1978 hit 'I Will Survive'.
Campaign creation - Charlie Mawer and James Dezoete.
Directors - Simon Matthews and Alex Norris.
Producers - Louise Jones and Vikki Mortell for Red Bee Media.