Concept and creative process
The Circles campaign was launched in 2006 as a replacement for the ‘Rhythm and Movement’ series of channel idents that had been in use since 2004. The change was driven by the new schedule introduced by BBC One Channel Controller Peter Fincham and marked in a small way a return to the channel’s heritage of the circular globe. The creative brief was to devise and film sequences of people, plants, machines and animals which ended in a circular image incorporating the new BBC One logo. It was one that gave free rein to the imagination and resulted in a memorable series of channel idents which were used successfully throughout the decade. In the ident ‘Neon’, fairground neon figures came to life, strolled down the centre street and took a ride on a Ferris wheel, which created the circular background for the logo. All of the backgrounds were shot in Blackpool.
Creative Idea - James Spence.
Directed and Animated by Brand New School.
Producer - Ella Littlewood.