BBC iPlayer 'Like Nowhere Else' campaign - 'Never-Ending Cradle' promo (2020)

This remarkable 15 second promo, part of the 2020 BBC iPlayer 'Like Nowhere Else' campaign, featured broadcaster Clive Myrie sitting in a cloudy blue sky, cradling a colleague in his arms. As the camera zooms continuously in past the duo, a copy of the scene is revealed, cut out and layered in the self-same cradling position over the master shot. This copy in turn is seamlessly layered over a further copy of the scene and over the next, and the next, finally cutting out of the zoom to black and the BBC iPlayer logo animation.