Concept and creative process
Three examples from the 1997 Christmas promotion campaign on the theme of the Twelve Days of Christmas demonstrate the creative visualisation of the Christmas carol's lyrics. The artistes were shot in costume and make-up as separate elements in a studio and were replicated and composited in post-production with the addition of some CGI gold rings.
The 12 Days of Christmas - promo storyboards/shooting orders
The 12 Days of Christmas - promo storyboard 1
The 12 Days of Christmas - promo storyboard 2
The 12 Days of Christmas - shooting order 1
The 12 Days of Christmas - shooting order 2
The 12 Days of Christmas - shooting order 3
The 12 Days of Christmas - image
The 12 Days of Christmas - Maids a-milking pencil storyboard
The 12 Days of Christmas - Maids a-milking storyboard
The 12 Days of Christmas - Lords a-leaping pencil storyboard
The 12 Days of Christmas - Lords a-leaping storyboard
The 12 Days of Christmas - 5 Gold Rings pencil storyboard
The 12 Days of Xmas - 5 Gold Rings storyboard