Concept and creative process
Opening titles for a quiz programme in which Noel Edmonds questions three teams of two people about their knowledge of TV programmes in a bid to win a holiday. The title scenario was animated in 3D CGI and set in a Telly Addict rehab centre, with the hero of the piece alone in a padded room with a TV. He becomes engaged in what is on the television and starts to role play what he sees there. The sequence ends with the introduction of the contestants on the TV screen and the TV exploding, with the show’s title appearing in the resulting animated cloud over the studio audience.