Concept and creative process
Opening titles for a quiz programme in which Noel Edmonds, in a nationwide quest to find the ‘Telly Addict’ family of the year, asks two family teams questions about TV programmes to discover how much detail they can remember. The titles use a drawn domestic television
as a vehicle for displaying animated caricatures of TV icons, personalities and actors and as the background for the title logo, which animates on from off-screen.