Concept and creative process
Titles for a series in which celebrities consign their pet hates to ‘Room 101’. The title of the programme itself derived from the torture room in George Orwell’s dystopian novel ‘1984’, which was reputed to contain the ‘worst thing in the world’. Orwell himself had named it after a meeting room in BBC Broadcasting House where he had spent many a tedious hour between 1941-1943, while working for the Corporation. The titles for the TV show depicted an enormous filing cabinet, with each drawer labelled with a different pet hate category. The drawers slide open to receive the donation and close again before anything can escape. The sequence was designed and produced as a 3D computer-generated animation and ends with the descent by lift into the bowels of the building where ‘Room 101’ is housed.