Concept and creative process
Titles for a gameshow, hosted by Richard Bacon, in which two teams of four contestants compete to win domestic services for a year. The title sequence visualised the fantasy of life after winning the major prize. A couple at leisure are keyed into a sequence of totally drawn and illustrated backgrounds, while their newly acquired domestic helpers labour indoors and out on their behalf. The live action footage for the sequence was shot in a green screen studio to match the illustrations of furniture and fittings in the drawn backgrounds. In digital post-production the lucky couple were colourised to match the drawings, while the domestic staff were rendered in black and white and pixellated to speed up their actions. The components were composited together to create the final sequence.