Concept and creative process
Opening titles for a new season of ‘Call My Bluff’, a celebrity panel game of word definitions and deceptions hosted by Robert Robinson. Memories of childhood letter bricks inspired the concept for this solution. Different letters on coloured bricks stacked up, in a sequence of rhythmic jump cuts, beside bricks of close-up sections of the logo on white. The jumble of letters on the final stack resolved by quick cuts of the coloured facets to complete the missing sections of the title logo.